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Creating Effective Social Media Content with AI

Information on the training

Available on your premises or remotely
7:30

 

🔸 Context and Challenges

Social networks – especially LinkedIn – have become essential for the visibility of companies and professionals. Yet many face the same difficulties:

  • Lack of inspiration

  • Difficulty structuring a message

  • Low engagement content

  • Lack of consistency

  • Inappropriate or generic tone
  • Time wasted writing

Generative AI can be a real accelerator – but only if used correctly. Otherwise, content becomes impersonal, unconvincing, or risky for the company’s image.

🔸 Training Benefits

This training enables participants to:

  • Use AI to produce effective content

  • Structure engaging LinkedIn posts

  • Develop a coherent editorial line

  • Save time while improving quality

  • Avoid common mistakes: plagiarism, wrong tone, factual errors

🔸 Key Strengths of the Training

  1. Concrete examples from high performing posts

  2. Immediate hands on practice: each participant leaves with ready to publish content

  3. Training delivered by an AI expert

  4. Pragmatic approach focused on efficiency and editorial coherence

🔸 Objectives

1. Evolution Objectives

At the end of the training, participants will be able to:

  • Use AI to create audience adapted content

  • Structure a clear, engaging LinkedIn post

  • Develop a coherent editorial line

  • Save time in content creation
  • Avoid AI related risks

2. Learning Objectives

Participants will acquire:

  • Foundations of effective social media writing

  • Techniques to use AI as an editorial assistant

  • Methods to generate ideas, outlines, hooks, and visuals

  • Tools to optimize readability and engagement
  • Examples of high performing content

🔸 Example of Practical Application

Context: An employee or executive must publish regularly on LinkedIn to showcase expertise, the company, or projects, but lacks time or inspiration.

Objective: Create a complete, coherent, and engaging LinkedIn post using AI.

Work Completed:

  • Generating content ideas

  • Creating a short editorial plan

  • Writing a LinkedIn post with AI
  • Optimizing tone, rhythm, and readability
  • Creating an illustration image
  • Checking risks (plagiarism, errors, inappropriate tone)

Skills Mobilized:

  • Professional writing

  • Target analysis

  • Message structuring
  • Responsible AI usage
  • Social media content optimization

Training plan

9:00 - 9:30
Welcome and Introduction
9:30 - 10:30
Understanding What Makes Content Effective
10:45 - 11:30
Generating Ideas and Structuring Content with AI
11:30 - 12:30
The Risks of AI
13:30 - 14:30
Case Study - Full Content Analysis
14:30 - 15:15
Building Your Editorial Plan
15:30 - 17:30
Practical Workshop - Content Production
17:30 - 18:00
Conclusion and Roadmap
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Target Audience

This training is intended for:

  • Communication & Marketing Professionals

  • Employees and Executives publishing on social media, especially LinkedIn

  • Anyone wishing to improve content quality and impact using AI

Educational Resources

  • Teaching materials: Use of PowerPoint presentations to illustrate key concepts and project phases

  • Theoretical presentations: Clear and concise explanation of the fundamentals of Financial Forecast Management

  • Interaction and participation: Interactive Q&A sessions to encourage participant engagement and address their questions

Instructional Methods

  • Active and inquiry-based method: Promote participant engagement through discussions and questioning

  • Participatory approach: Encourage reflection and peer-to-peer exchanges to strengthen collective understanding

Training Format

  • In-person or remote training allowing real-time interaction and personalized follow-up

  • Interactive format with regular exchanges to answer questions and stimulate critical thinking

Evaluation & Follow-up

  • Immediate evaluation at the end of the training (debrief on any gaps)

  • Implementation of tools to ensure proper follow-up (attendance sheet, training certificate)

  • Delayed evaluation (recommended after 3 or 6 months)

Maximum team
10 people
Prerequisites
Basic knowledge of informatic and social media
Cost per Person
1 075€ HT - 1 290€ TTC
Training delivered in collaboration with OBI Partner
Qualiopi Certified Training Organization – Training Activity (L.6313-1)
Training eligible for public–private OPCO funding in France