Financial Planning and Forecasting

🔸Context and Challenges

In an increasingly uncertain economic environment, proactive financial management has become essential to ensure organizational sustainability.

Businesses of all sizes face key challenges, such as:

• Difficulty anticipating cash flow fluctuations

• Difficulty establishing realistic budgets and tracking execution

• Lack of visibility into the financial impact of strategic decisions

• Growing pressure from stakeholders for greater financial transparency and control

These challenges can lead to significant risks — from management errors and funding difficulties to full-blown crises.

Mastering financial forecasting tools and techniques is therefore a key lever to address these issues effectively.

🔸 Training Benefits

This training program enables participants to:

• Acquire an effective methodology to build reliable financial forecasts

• Understand and use essential tools for budgeting and financial planning

• Gain autonomy and confidence in analyzing and interpreting financial data

• Support strategic decision-making through a clear and well-argued financial perspective

The program is designed to equip participants with practical skills to face current and future financial challenges within their organizations.

🔸Key Strengths of the Training

1. Practical, hands-on approach: Concepts are taught using real-world case studies, workshops, and simulations tailored to the participants’ context

2. Accessible to all levels: No prerequisites required, making the training suitable for a broad audience

3. Flexible content: Adaptable modules based on participants’ specific needs or industry sector

4. Immediate application: Participants leave with practical, ready-to-use tools that can be applied directly in their professional environment

🔸 Objectives

1. Evolution Objectives

By the end of the training, participants will be able to:

• Master the construction and analysis of financial forecasts. Participants will learn how to develop accurate financial forecasts and analyze variances between forecasts and actual results for proactive financial performance management;

• Optimize the management of recurring revenues, costs, and margins. Participants will be able to identify levers to maximize recurring revenues, control costs, and improve margins, thus ensuring long-term profitability;

• Understand the financial specifics of a software publisher. Participants will gain an in-depth understanding of the unique financial aspects of a software publisher, including sales cycle management, subscriptions, and costs related to technological innovation.

2. Learning Objectives

Participants will acquire:

• Knowledge of basic financial management principles to interpret key financial statements such as the balance sheet and income statement;

• A methodology to build cash flow budgets, considering expected inflows and outflows and incorporating client and supplier payment terms;

• Familiarity with financial dashboards to assess the financial viability of projects and optimize financial performance.

🔸 Example of Practical Application

• Actively participate in preparing the company’s annual budget by collecting necessary data and creating realistic financial projections;

• Analyze variances between monthly forecasts and actual results, identify the causes of deviations, and propose adjustments for future periods;

• Use financial models to evaluate the viability of new projects, integrating variables such as costs, anticipated revenues, and potential risks.